23g of protein from pea and brown rice, in a vanilla that tastes like vanilla. No whey, no sugar, nothing artificial — sea salt and stevia are the rest of the tin. Three tablespoons in milk or water after a run or a strength session, and that’s it.
- ✓23g protein per 30g serving — pea and brown rice
- ✓0g sugar — 111kcal per serving
- ✓4.9g BCAAs, including 2.2g leucine, naturally present in the blend
- ✓Four ingredients: pea and brown rice protein, natural vanilla, sea salt, stevia
- ✓Vegan · Gluten-free · Sugar-free
Who takes this protein after the long runs
Why protein
Running uses muscle. Strength work builds it.
Every run puts load through your legs. Stronger muscles carry that load better — more force in each stride, less lost to fatigue over the last miles — which is why strength work is in almost every serious marathon plan. Speed and endurance both come from it.
Building muscle takes protein, and adding a strength session raises how much you need — often more than meals alone provide, and more again on a plant-based diet.
One 30g serving gives you 23g of a complete protein — pea and brown rice together — with nothing sweet, nothing artificial and no whey.
What protein does
- Protein contributes to a growth in muscle mass.
- Protein contributes to the maintenance of muscle mass.
High in protein: 23g per 30g serving. Take one serving a day as part of a varied and balanced diet and a healthy lifestyle.
That’s the whole idea. Runners tell us it’s the one they stick with.
Three tablespoons, one shake
How to use this protein
One serving after a run or a strength session. Twenty in the tin.
Step 1
300ml of milk or water
Into a shaker or blender. Oat milk if you want it creamier; water if you want it lighter.
Step 2
Add 30g — three tablespoons
That’s 23g of protein. No scoop in the tin; a level tablespoon is 10g.
Step 3
Shake and drink
Mixes clean, no grit. Best within an hour or so of finishing.
Rest days
Porridge, overnight oats, smoothie
Stir a serving in. It’s how a lot of our runners use the tin on the days they don’t train.
One serving a day. A top-up alongside a varied and balanced diet, not in place of one.
Award-winning
★ Best Protein-Based Food 2025
Women’s Running Awards 2025 · Editor’s Choice
Judged by the Women’s Running editorial team against every protein product entered that year. Editor’s Choice is the one they picked themselves.
Per 30g serving
23g
Protein
pea and brown rice
pea and brown rice
111 kcal
Energy
2.1g carbs, 1.7g fat
2.1g carbs, 1.7g fat
0g
Sugar
sweetened with stevia
sweetened with stevia
4
Ingredients
pea & rice protein, vanilla, sea salt, stevia
pea & rice protein, vanilla, sea salt, stevia
Roughly four calories in five come from the protein. No sugar, no gluten, no whey, nothing else added.
Directions
Mix: fill a shaker or blender with 300ml of your favourite milk or water. Add 30g (three tablespoons). Mix and drink.
When: best taken after exercise, although it can be taken at any time. One serving a day.
Should not be used as a replacement for a balanced diet. Store in a cool, dry place. Keep out of the reach of children.
Ingredients
Complete plant protein blend (pea, brown rice), natural vanilla flavouring, sea salt, stevia leaf extract.
That is the full list. No sugar, no sweeteners other than stevia, no colours, no thickeners, no whey.
Allergens: none of the ingredients is one of the fourteen allergens that must be declared by law. The pack carries no “may contain” statement.
Suitable for vegans. Gluten free. Made in the UK.
Nutrition
Typical values per 30g serving: Energy 111kcal · Fat 1.7g (of which saturates 0.4g) · Carbohydrate 2.1g (of which sugars 0g) · Fibre 1.8g · Protein 23.4g · Salt 0.9g (sodium 400mg)
Per 100g: Energy 372kcal · Fat 5.7g (of which saturates 1.4g) · Carbohydrate 6.9g (of which sugars 0g) · Fibre 6g · Protein 77.9g · Salt 3g (sodium 1200mg)
Essential amino acids per 30g serving: Leucine 2204mg · Isoleucine 1129mg · Valine 1524mg · Total BCAAs 4.9g
Per 100g: Leucine 7346mg · Isoleucine 3762mg · Valine 5082mg · Total BCAAs 16.2g
One serving is 30g — three level tablespoons. Twenty servings in a 600g tin. The sodium comes from the sea salt.
Where the protein comes from
Pea protein and brown rice protein, blended. On their own, each is short of one or two of the nine essential amino acids — pea is lower in methionine, rice is lower in lysine. Together they cover all nine, which is what “a complete protein” means.
The blend is made and packed in the UK. It has been tested for heavy metals — cadmium, lead, arsenic and mercury — by an ISO 17025 laboratory; all four came back well within limits.
Runners’ questions
What people ask before they buy
Does it actually taste of vanilla?
Sweetened with stevia and nothing else. Most reviews say it tastes good, but stevia divides people: a handful find it too sweet or catch a bitter aftertaste. If you already know you don’t get on with stevia, this won’t change your mind. If you’re not sure, try it with oat or almond milk before water.
“I find the stevia sweetener used in them leaves an unpleasant aftertaste. This however is much better than any others I have tried to date.” — Penny, Loox review, 4★
“I’ve finally found the vegan protein powder that tastes like a treat in the same way my whey ones used to.” — Christine, Loox review, 5★
Does it mix, or is it grainy?
In a shaker with 300ml of milk it mixes smooth. With water alone some people find it slightly grainy. Shake it hard rather than stirring it in a glass.
“Very nice flavour and the mix is smooth, which you do not always get with vegan protein.” — Graeme, Loox review, 5★
“Really like the flavour and it mixes quickly with no bits in it.” — Alice, Loox review, 5★
Will it bloat me? Other powders do.
We can’t promise how anyone’s stomach will react. What we can say is that after taste, this is the thing reviewers mention most — and that the ingredient list is four items, with no whey, no thickeners and no sugar alcohols. If dairy or sugar alcohols are what set you off, there are none here.
“No bloating afterwards like I’ve experienced with some other protein shakes!” — Kate, Loox review, 5★
“Tastes good and doesn’t give me wind.” — Dean, Loox review, 5★
I’m not vegan. Is it as good as my whey?
This gives you 2.2g of leucine per serving from pea and brown rice combined, a complete amino acid profile, four ingredients and no dairy. The people who switched mostly did it for their stomach or the ingredients list.
“Took a while to get used to the flavour of a plant-based protein after using whey for years, but now I really enjoy it.” — Michelle, Loox review, 5★
“I’m vegan but he’s not and he still loves it. We look forward to it every day after gym classes.” — Ann, Loox review, 5★
Is there a scoop in the tin?
No. A serving is three level tablespoons, or 30g on kitchen scales, which is more accurate anyway. It’s a tin rather than a plastic tub because the tin recycles easily in your council bin and sits nicely on any kitchen surface. Right where you can get hold of it.
“Love the fact it comes in a tin, mixes well, tastes good.” — Anna, Loox review, 5★
I only run. Do I actually need a protein powder?
The runners who find it useful are the ones doing strength work alongside their running, vegetarians and vegans who struggle to hit their intake, and anyone who can’t face a meal straight after a session. It doesn’t have to be a shake either: porridge, overnight oats, a smoothie, hot with cocoa after a cold run.
“Am vegetarian and realised I was struggling to achieve recommended intake around running. Have had this in shakes and overnight oats so far and it tastes great!” — Ruth, Loox review, 5★
“My new favourite way to take it after a cold run is with hot water, almond milk and cocoa powder.” — Charlie, Loox review, 5★
More questions answered on What Runners Ask.
Rated by runners
“The greatest tasting, easiest to mix and the best packaged protein I have ever used.”
Suzanne B., verified buyer · one of the reviews below
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Every day, not just training days
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